Lyxxa has been acquired by the Scandinavian jewelry market leader Golden Heights or Iduna. Lyxxa operates since 1954 a successful goldsmith business in Helsingborg, south Sweden. Lyxxa is particularly strong in sales of jewelry from reputable suppliers with strong brand names such as Ole Lyngaard, Efva Attling, Pandora, Georg Jensen, Thomas Sabo and also conducts an extensive manufacturing of diamond rings of own design.