Translink Corporate Finance advised Mediapost Spain, now transformed to Muviria, on its sale to MILON Group, a European multi-family office

Translink Corporate Finance™ in Spain acted as the financial advisor to Mediapost Spain, which will now operate under the new name of Muviria, on its sale to MILON Group.

Muviria offers a solid platform with significant operational expertise and a clear opportunity to further develop MILON Group’s proposition, reinforcing its commitment to promotional marketing and specialised logistics.

Mediapost Spain is a promotional marketing firm based in Madrid, that delivers end-to-end solutions for brands, retailers and service companies. Drawing on more than 25 years of experience in marketing services, the company employs over 150 staff across two complementary business units: Directia, a third-party logistics provider specialising in promotional, conventional and e-commerce fulfilment, and Galanta, which focuses on B2B incentive, loyalty and promotional programmes.

MILON Group is a European multi-family office (PE) with a long-term investment horizon, focusing on mid-sized companies and corporate carve-outs or spin-offs across Europe with significant operational value creation potential. MILON actively supports the development and growth of its portfolio companies, and is backed by investors with a strong entrepreneurial background.

MILON Group sees Muviria as a solid platform with significant operational expertise and a clear opportunity to further develop its value proposition in promotional marketing, logistics, incentives and sales activation.

Comments from Muviria

Ana Góngora, General Manager of Muviria, commented: “This new stage represents a major strategic evolution of a business project with a broad and successful track record in the sector. It will allow us to strengthen our capabilities, drive our projects and teams forward, and continue growing alongside our customers, responding with greater agility to the needs of a market in constant transformation.”