January 16, 2025
Translink CF acted as financial advisor to Stora Enso on the sale of Selfly Store to Husky Intelligent Fridges
Translink Corporate Finance Finland and Sweden acted as financial advisor to Stora Enso, a leading provider of renewable products in packaging, biomaterials and wooden construction, and one of the largest private forest owners in the world, on the sale of Selfly Store, the market leader in intelligent vending solutions across Europe, to Husky Intelligent Fridges. Selfly Store has established a robust presence in over 20 European countries, serving diverse sectors such as hotels, hospitals, electric vehicle charging stations, stadiums, and workplaces.
Accelerating innovation in smart vending technology
Pontus Backlund, Partner at Translink Corporate Finance Finland, said, “We are very pleased to have advised Stora Enso on the divestment of Selfly Store to Husky Intelligent Fridges. As a part of Stora Enso, Selfly Store has developed into a market leading smart vending company in terms of both technology and size and combining resources with Husky Intelligent Fridges will further accelerate innovation. It has been a pleasure working with the Stora Enso and Selfly Store teams and support them throughout this process and ensuring a continued bright future for both parties.”
The transaction highlights the on-going transformation of traditional industry segments towards smart solutions employing data analytics and AI-driven innovation as well as the strategic consolidation of expertise to better serve clients in an increasingly connected world.
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Translink Corporate Finance is a world leader in cross-border mid-market M&A advisory services, specialising in transactions ranging from €10M to €250M. Established in 1972, with over five decades of experience, we get the deal done. We are a trusted global group with over 400 experts worldwide, and a proven track record with long-standing clients and deep sector specific knowledge. At Translink Corporate Finance, we are easy to approach, and our core ethos revolves around the pursuit of sustainable value creation for our clients – whose best interests always come first.
Translink Corporate Finance Finland, based in Helsinki, is one of the leading boutique investment banks in Finland. Since its foundation more than 20 years ago, its partners have completed more than 150 successful M&A transactions in different industries working closely together with business partners and industry players, both locally and internationally. In addition, Translink Finland is a Certified Adviser on NASDAQ OMX First North. Visit Translink Corporate Finance Finland
Translink Corporate Finance in Sweden is a M&A advisor working with national and cross-border transactions. The company’s success in this segment is based on a wide industrial network and the fact that many of the team members have backgrounds as executives in Swedish industrials. Visit Translink Corporate Finance Sweden