January 30, 2024
Translink Corporate Finance in Spain and Translink Corporate Finance in Portugal advised the CECOP Group in its acquisition of Ergovisão. The transaction includes the master franchise of Ergovisão and Unioticas as well as Ergovisão’s procurement business of optical products.
In a strategic move aimed at market consolidation, the CECOP Group and Ergovisão have formalised an alliance to enhance the standing of independent opticians across Portugal. The primary objective is to position the Portuguese company as a key player, leveraging a combination of expertise and resources.
This collaboration solidifies the collective strength of the CECOP Group, Ergovisão, and Unióticas, establishing them as the largest optical group in Portugal. The strategic focus is to optimise the market positioning of the three brands.
Emídio Rodrigues, CEO of Ergovisão, notes, “Our alliance is grounded in the strategic alignment of our business models and a commitment to independence. Capitalising on CECOP’s international reach, Ergovisão aims to enhance its business model and expand its offerings. Our opticians’ network stands to benefit from global collective intelligence, enabling us to provide enhanced services, support, and commercial conditions.”
David Carvalho, Country Manager at CECOP Portugal, states, “This alliance, following our recent entry into the English market, represents a significant step in unlocking our full potential in Portugal. Ergovisão’s integration will complement our existing portfolio, fostering more effective collaboration with our associates and partners, irrespective of their characteristics and origins, thereby improving their business performance.”
The joint leadership of the Ergovisão and Unióticas franchise network will be overseen by Emídio Rodrigues and David Carvalho. CECOP Portugal will maintain its operations under the guidance of its Country Manager. Ergovisão’s proprietary stores will continue under the ownership of the current individuals, solidifying their position as the brand’s largest franchisee.
Contact our Team Members advising in this transaction:
Translink Corporate Finance is an independent partnership of firms dedicated to Corporate Finance and M&A advisory services through over 36 offices in the key markets in Europe, North and South America, Asia, Australia, and Africa. Translink has been successful in advising clients on thousands of transactions since its founding in 1972 and Translink offices have acted as advisers in over 100 M&A projects during the last twelve months.
Translink Corporate Finance Spain is a leading Iberian M&A firm. With more than 100 years of combined experience, Translink’s five lead partners have successfully advised over 300 transactions in a variety of sectors including: packaging, IT, food, industry, logistics, agribusiness, pharmaceutical, and retail among others.
Translink Finance Setting is the Portuguese member of Translink Corporate Finance, providing cross-border M&A advisory services, combining an international experience with a deep understanding of the Portuguese market and the local business culture. Founded in 2011, Translink Finance Setting has advised international companies both on the acquisition of Portuguese companies or assets (buy-side assignments) or on the sale of their subsidiaries and assets in Portugal (sell-side assignments).
Oscar Llaudet
