January 31, 2023
Translink Corporate Finance in Sweden (Anecta) and Spain, acted as the financial and strategic advisors to Miss Group in their first acquisition of 2023.
Miss Group has completed its first acquisition of 2023 – web hosting specialist SERED, further expanding its footprint across Spain. Joining Miss Group’s existing brands in the Spanish market, professional hosting and ADW, SERED is one of the country’s most established providers of web hosting products, servicing over 25,000 customers. SERED’s team of 25 staff will join Miss Group’s team of over 350 people, adding to its customer base of more than 700,000 businesses across the Nordic and DACH regions, Europe, and North America.
The acquisition of SERED was the 20th transaction by Miss Group advised by Anecta. Miss Group’s ambitious growth trajectory saw proforma billings for the year ending December 2022 reach €90 million with a 45% EBITDA margin, and with excellent billings momentum heading into FY23.
“2022 was an exceptional year of growth for the Group and we are starting 2023 in a strong position with the acquisition of SERED, expanding our portfolio of brands to further enhance our international service offering for customers. We have a healthy acquisition pipeline building, and we welcome conversations with ambitious web hosting and associated service businesses that are looking to take the next step,” said Mattias Kaneteg, Miss Group’s founder and head of M&A.
“SERED is an important addition to our growing portfolio and will enhance our footprint in Spain to support more customers locally. As part of Miss Group, SERED’s customer base will also have access to an international network of high-quality products and leading services to support their online businesses as they grow,” said Fredrik Björklund, co-founder and CEO of Miss Group.
“Together with our Spanish colleagues in Translink, we have once again successfully advised Miss Group in another cross-border transaction. We are immensely grateful to start 2023 with the completion of our twentieth transaction together with Miss Group,” concluded Sebastian Süllmann.
Contact our Team Members advising in this transaction:
Anecta Translink, our partner in Sweden, is a M&A advisor working with national and cross-border transactions. The company’s success in this segment is based on a wide industrial network and the fact that many of the team members have backgrounds as executives in Swedish industrials.
Translink Corporate Finance Spain is the jewel of Iberian M&A firms. With more than 100 years of combined experience Translink’s five lead partners have successfully advised over 300 transactions in a variety of sectors including: packaging, IT, food, industry, logistics, agribusiness, pharmaceutical and retail among others.