Eagle Eye Solutions Group plc (AIM: EYE), is a leading SaaS technology company that develops digital connections enabling personalised, real-time marketing through coupons, loyalty, apps, subscriptions, and gift services.

Eagle Eye Solutions group conditionally agreed to acquire the entire share capital of Untie Nots and its subsidiaries, a leading business based in France providing large retailers with AI powered promotion and gamification SaaS software solutions.

Untie Nots’ end-to-end analytics, transactional and user experience offering will provide Eagle Eye with additional product and technology capabilities and an enlarged talent base, including the Untie Nots co-founders and its current 30 tech-oriented employees. Their strong reach in France and growing footprint in Europe and the US will expand Eagle Eye’s geographic reach and bring additional blue-chip customers into the Group, offering global cross-selling opportunities across complementary customer bases.

Untie Nots has a successful track record of customer acquisition and revenue growth and is expected to achieve approximately 50% revenue CAGR over the three years ending 31 December 2022, driven by its proven capability to deliver higher incremental spend by customers for retailers.

The Acquisition is conditional, inter alia, upon admission of the placing shares to trading on AIM (“Admission”) and regulatory approval by the French Ministry of Economy pursuant to the foreign direct investment requirements of the French Monetary and Financial Code.

“The acquisition of Untie Nots will provide us with accelerated entry into the French digital promotions market, bring some of Europe’s largest grocers into the Group and add to our growing roster of US clients, providing a wealth of cross-sale opportunities. At a time when retailers are accelerating their digital promotions activities to retain and grow their customer bases, we believe Untie Nots’ gamification technology will resonate across our customer base and pipeline. Untie Nots’ customer list and strong financial metrics speak to the quality of the business, offering and people behind it, and we are confident that together we will be able to unlock a considerable additional growth opportunity,” said Tim Mason, CEO of Eagle Eye Solutions.

“By joining forces with the Eagle Eye family, we will be capable of bringing a compelling cloud-based SaaS software suite to the retail industry loyalty and promotion space. From one-to-one targeting to real time transactions and gamified customer experience, we will provide the retail industry with the end-to-end solution suite to take their promotion and loyalty to the next stage. We are very excited about joining Eagle Eye since it will allow us to cover the retail market from Asia Pacific across Europe, the UK to North America,” said Zyed Jamoussi and Cédric Chéreau, founders of Untie Nots.

“We are delighted to have assisted the founders of Untie Nots in this transaction that will accelerate the ongoing international development of the group. In a context of strong innovation applied to customers’ behaviors understanding, the success of the deal also illustrates the existing strong appetite for leading and differentiating RetailTech entities,” concluded Tanguy du Chesnay, partner of Translink CF France.

*Sale subject to regulatory approval