Translink Corporate Finance in Sweden (Anecta) and Gut Corporate Finance, a member firm of Translink in Switzerland, acted as the exclusive advisors to Astro Sweden AB on the majority stake sale to SwissCommerce.

Astro Sweden is the industry leader in B2B and B2C sales of products related to hunting, fishing, astronomy, and other outdoor activities. E-commerce channels generate the majority of the sales and the company has a physical store in Skara with a large network of retailers throughout Sweden. Astro Sweden was established in 2007. The company has since then established itself as one of the largest and fastest-growing companies in the Nordics within its niche. In 2020, Astro Sweden acquired PN Jakt, an e-commerce company niched towards hunting, with a physical store in Hammarstrand.

“Astro Sweden and PN Jakt have strong historical growth with high profitability, and the current year is moving in the same direction. Astro Sweden was awarded a Gasellföretag (one of the quickest growing companies in Sweden) by newspaper, Dagens Industri for four years in a row. It feels good that we are now part of a larger group which aims for continued strong development. Together with SwissCommerce, we will have a large source of competencies, knowledge and experiences in all areas that are required for a company to reach for even higher levels,” said Andreas Esbjörnsson, VD at Astro Sweden.

“Add-on acquisitions of companies with niched business areas are an important part of SwissCommerce’s strategy to create long-term value growth. The acquisition strengthens both the seller’s and the buyer’s market positions and adds additional value through synergies. Through the acquisition of Astro Sweden, we get another well-managed company with market-leading positioning in business areas that complement our existing assortment very well,” said Peter Schüpbach, Executive Chairman at SwissCommerce.

“It has been fantastic to work with such a fast-growing and well-managed company like Astro Sweden. As a new owner, SwissCommerce is a perfect fit with its international coverage, expertise in e-commerce and complementary product offering. We are happy to see how our global reach through Translink Corporate Finance creates the best opportunities for a successful transaction and new ownership for Astro Sweden. We look forward to following the company together with SwissCommerce as its new owner,” concluded Anton Danielsson, Associate at Anecta.