Baobag, supported by its majority shareholder LBO France, pursues its international expansion with the acquisition of its Spanish competitor, Satucesa. Translink advised Baobag, a French specialist in the design and distribution of Big Bags, in its first European acquisition to become one of the top 3 players of the Spanish market.

Baobag was founded by the merger between Sacherie du Midi and Framapack in 2007. The company is a pure player in design and distribution of flexible intermediate bulk containers (FIBC), commonly known as Big Bags. Thanks to the development of long-lasting and exclusive relationships with trusted manufacturing partners and an in-depth knowledge of its customers’ requirements in a wide range of markets, Baobag is the leader in the French market for the design, import and distribution of Big Bags and has successfully entered the Moroccan and Spanish markets through organic growth.

Supported by its new majority shareholder since July 2021, LBO France, the Group acquired Satucesa to strengthen its presence in the Iberian market.

Satucesa, a Spanish company founded in 1993, became one of the leaders in the Spanish market. Managed by the founder Jordi Meler, the company reached a turnover of approximately €15m in 2021. Satucesa is based in Barcelona and employs eight people in its back office as well as a dozen sales agents located in Spain and Portugal. It owns a warehouse of 3,000 sqm providing the company with a powerful logistic base connected to the port of Barcelona.

This acquisition of a leading company in its market is in line with Baobag’s international development strategy. Through this operation, the Group also acquires a modern logistic center near a major Mediterranean port enabling significant synergies with its subsidiary, Baobag Iberica.

“Thanks to this operation, Baobag Group will achieve a turnover of €80m in 2022 and therefore become a major European and African player in the Big Bags market, while strengthening its position toward suppliers” says Fabrice Saffré, President and CEO of Baobag Group.

The Group’s ambition is to continue developing through both organic growth and via acquisitions in Europe and Africa. In this regard, new acquisitions are currently under consideration.