Translink Corporate Finance announces the sale of Netrauta Finland Oy, a Finnish DIY home improvement online store to Bygghemma Sverige AB. Together they create the largest online player in the field in the Nordics. Translink acted as the exclusive financial adviser to Netrauta sellers.

Through an acquisition by Bygghemma of Netrauta, the new group becomes the largest online DIY home improvement player in the Nordic market with combined pro-forma revenue of close to €150 million. The new group will have an even wider product portfolio of leading brands, better customer service and improved customer offerings. The Pan-Nordic reach also enables brand suppliers to have their products sold across the Nordic countries with a single point of contact.

At Translink we see that e-commerce field will continue to consolidate and with our past e-commerce transaction experience across many countries/continents we are well positioned to help other e-commerce companies to accomplish their M&A goals both in sell- and buy-side.