Translink Corporate Finance announces the sale of 50% stake of the Dutch company Prijsvrij Holding NV to German company DER Touristik GmbH – a leisure travel group which is a subsidiary of the REWE Group. Translink acted as financial advisor to Prijsvrij Holding NV.

DER Touristik GmbHwas founded in Germany by Norddeutscher Lloyd and Hamburg-Amerika-Linie under the previous name DER Deutsches Reisebüro. DER Touristik GmbH, headquartered in Frankfurt am Main, is the 2nd biggest travel corporation in Germany. The company provides various travel offerings including the brands DERTOUR for individual travel modules; ITS offers classic family vacations by sea in Europe; Meier’s Weltreisen is the brand for faraway travel; Jahn Reisen stands for premium and relaxation travels; ADAC Reisen is focused on mobile traveling; finally the brand Tjaereborg offers a good cost-benefit ratio. All these brands are under the umbrella of the international DER Touristik Group. DER Touristik had more than 6 m customers p.a. and revenues of EUR 4,6 bn in 2013.

The online travel site prijsvrij.nl was founded in 2011 and is the core business of the Dutch company Prijsvrij Holding NV. Since its founding in 2011 Prijsvrij.nl has become one of the most successful online travel providers in the Netherlands. Prijsvrij.nl’s online travel business is strongly growing.