Translink Corporate Finance acted as the advisor to the shareholders of Run2Day on the sale to Rise Point Capital

Translink Corporate Finance™ in The Netherlands acted as the advisor to Run2Day, a running specialty retailer in the Netherlands on the sale to Rise Point Capital. Robbert Cornelissen will assume the role of CEO and co-shareholder, leading the company into its next phase of growth.

Run2Day is a leading player in the Dutch running community

Run2Day operates 16 stores throughout the Netherlands, combining company-owned locations with a franchise network. The company has been active for nearly thirty years and serves a broad running community with a focus on running products and services.

New leadership focused on collaboration and growth

Robbert Cornelissen has over twenty years of experience in scaling companies and guiding organisations through transitions. He says, “My mission is to build a healthier future by engaging behaviour, systems, and leadership. I believe in the power of collaboration — with employees, franchise partners, customers, and brands. Only together can we truly make an impact and strengthen our position in the sports market.”

Rise Point Capital partners for sustainable growth

Rise Point Capital co-invests in small and mid-sized enterprises with established market positions and clear growth potential.

Comments from Rise Point Capital

Sergio van Luijk, Partner at Rise Point Capital, says, “Run2Day has grown into a recognised player in the Dutch running market over recent years. We look forward to supporting Robbert and the team in the next phase. This aligns with our strategy of partnering with experienced co-investors to further develop companies that hold a strong position in their niche.”

Comments from Run2Day

Former owner Ewout Braggaar reflects proudly on his time at Run2Day. “I am grateful for the incredible journey I have shared with the team, our entrepreneurs, and our partners. Thanks to a true ‘By Runners For Runners’ mentality, we stand stronger than ever today.”

“With this deal, we successfully partnered with Rise Point Capital to ensure the continued growth and development of Run2Day. We are proud of what the company has achieved over the years and confident that, together with its management team, Rise Point Capital will further strengthen Run2Day’s position in the Dutch retail market. We greatly appreciated the professional guidance and support provided by our advisors throughout the transaction process”, Braggaar added.

The transaction strengthens Run2Day’s position

Looking ahead, Run2Day will continue strengthening its position in the running market. Under Cornelissen’s leadership, the focus will be on the store network, customer experience, digitalisation, and community engagement. Run2Day will further invest in tools and services that help runners train, recover, and enjoy their sport.

Comments from Translink Corporate Finance

Jochem Dix, Senior Advisor at Translink CF in The Netherlands, says, “As advisors to Run2Day, we were pleased to support the firm with this deal. Together with the management team of Run2Day, Rise Point Capital will strengthen the company’s position in the Dutch retail market and identify new opportunities for growth. This transaction marked an important step in expanding a well-established and respected retail brand within the Netherlands.”