Translink Corporate Finance acted as the advisor to Jotri in its sale to Choví

Translink Corporate Finance Spain acted as the advisor to Cuinats Jotri (Jotri), in its sale to Choví, a leading Spanish producer of sauces.  The deal allows Choví to expand its portfolio in the fast-growing ready-made meals segment and reinforce its presence in the foodservice (Horeca) channel with a high-quality, wide-ranging V Gama offering.

Choví strengthens its position in the ready-made meals segment

The transaction is part of Choví’s strategic plan to diversify and grow its portfolio in the prepared food segment, one of the most dynamic markets in recent years.

Both companies will continue to operate independently, with no changes to their organisational structures.

Jotri’s growth story

Founded in 1982, Jotri began as a family-run butcher shop in the Salt Market.  A turning point came during one Christmas holiday, when the team prepared homemade cannelloni. The success of that recipe made the product a staple in the store and other establishments. From there, the menu expanded to include croquettes, snails, and other traditional dishes.

Jotri grew from a small workshop to its current headquarters, located in Juià, in the Gironès region. In 2019, in a report published in La Vanguardia, its managers stated that a total of 65,000 servings per week across 90 different preparations, of which 70 were fresh dishes and the remainder were frozen.

Comments from Choví

Enrique Choví, CEO of Choví, says, “The acquisition is a key step in strengthening the company’s leadership in the Spanish food industry, while aligning with a partner that shares similar values and a commitment to excellence and innovation.”

Comments from Jotri

Josep Soler, CEO of Jotri, says, “Joining forces with Choví marks a significant milestone in Jotri’s journey, enabling further growth while staying true to its core values of quality, traditional flavours, and innovation built over four decades.”