Translink CF acted as financial advisor to Björn Axén on the sale of Björn Axén Retail to Driv Kapital

Translink Corporate Finance Sweden acted as financial advisor Björn Axén, a leading heritage company in the Nordic premium hair care segment, on the sale of Björn Axén Retail to Norwegian investor, Driv Kapital. Through this strategic partnership, Björn Axén is set to grow its footprint in key global markets, delivering a unique combination of quality, craftsmanship, and sustainability to beauty enthusiasts globally.

Björn Axén has a legacy of over 40 years in product development and has remained dedicated to creating products that not only enhance hair health but also focus on the planet and people.

Comments from Björn Axén

Johan Hellström, Owner and CEO of Björn Axén, says, “We are incredibly grateful for the confidence and support of Driv Kapital. Their investment will play a crucial role in accelerating our growth and achieving our long-term goals. We look forward to an exciting and collaborative journey as we continue to deliver professional hair care and expand our reach globally.

We also want to direct a sincere thank you to our partner and advisor Translink for their invaluable support and collaboration throughout the process of welcoming external investors. Expertise, dedication, and seamless cooperation were pivotal in achieving this milestone, and we deeply appreciate the positive working relationship we’ve had during this journey”.

Fredrik Kongsli, Partner at Driv Kapital says, “From day one, we’ve been impressed by the team’s professionalism, long-term vision, and ability to successfully scale the brand – driving consistent growth in core Nordic markets while expanding its global customer base. We look forward to supporting the next chapter of Björn Axén’s journey – further strengthening the brand’s local presence and accelerating international distribution.”

Comments from Translink Corporate Finance

Anton Danielsson, Director at Translink Corporate Finance, says, “We would like to thank Björn Axén for the trust throughout the process. It has been a true pleasure working with such an iconic and historic brand, as well as the impressive team behind it. We’re excited to see the new partnership take shape and look forward to following the journey ahead.”