02 December, 2024
Translink Corporate Finance acted as financial and strategic advisor to the Holmqvist family and Svenska Krämfabriken in the sale of Hickap to Dermoshop, one of the leading skincare, haircare and makeup brands in Finland.
Hickap is a Swedish beauty brand with focus on “beautywellness” founded in 2016 by Wilma and Emil Holmqvist. Initially, the offering consisted of affordable luxury makeup brushes that were sold through Hickap’s website. After Svenska Krämfabriken became part-owner in 2020, the offering was expanded to skincare and makeup, with sales made directly through the website and selected retailers. In 2023, Hickap had a turnover of 62 million SEK, an annual turnover growth of more than 100% between 2021 and 2023, with an operating profit margin of more than 20%. In 2024, Hickap continued its strong growth and maintained high profitability. The Holmqvist family remains shareholders in Hickap.
Emil Holmqvist, Founder and CEO, Hickap, said, “Having Translink Corporate Finance as an advisor in such an important decision as choosing the right growth partner has felt both safe and valuable. Their professionalism and efficient ways of working have given us the opportunity to carefully evaluate our options and find the best solution for Hickap. The choice to continue with Dermoshop as a new partner feels like a natural next step in our growth journey and a significant step towards strengthening our position in the Nordics and on the international market.”
Johan Mattsson, CEO, Svenska Krämfabriken, added, “On Svenska Krämfabriken’s part, we would like to extend a big thank you to Translink Corporate Finance for a well-executed sales process. In connection with such big decisions, it feels safe to have an advisor that shows both professionalism and deep commitment. We are convinced that Hickap has found a good partner in Dermoshop, and we look forward to following the company’s continued growth journey.”
Hannes Hedberg, Associate, Translink Corporate Finance, said, “We want to thank the Holmqvist family and Svenska Krämfabriken for their trust in this process. It has been a pleasure to work with Hickap, a company under constant growth that at the same time delivers the highest quality in all initiatives. It will be exciting to follow Hickap and Dermoshop going forward.”
Translink Corporate Finance is a world leader in cross-border mid-market M&A advisory services, specialising in transactions ranging from €10M to €250M. Established in 1972, with over five decades of experience, we get the deal done. We are a trusted global group with over 400 experts worldwide, and a proven track record with long-standing clients and deep sector specific knowledge. At Translink Corporate Finance, we are easy to approach, and our core ethos revolves around the pursuit of sustainable value creation for our clients – whose best interests always come first.
Translink Corporate Finance in Sweden is a M&A advisor working with national and cross-border transactions. The company’s success in this segment is based on a wide industrial network and the fact that many of the team members have backgrounds as executives in Swedish industrials.
Translink Corporate Finance Finland, based in Helsinki, is one of the leading boutique investment banks in Finland. Since its foundation more than 20 years ago, its partners have completed more than 150 successful M&A transactions in different industries working closely together with business partners and industry players, both locally and internationally. In addition, Translink Finland is a Certified Adviser on NASDAQ OMX First North.
TRANSLINK INTERNATIONAL AG
