26 November, 2024
Translink Corporate Finance acted as the financial advisor to Perwyn and SilverTree Equity-backed SALESmanago, a leading European SaaS company renowned for its powerful customer engagement platform (CEP) tailored for e-commerce marketing teams, on its acquisition of Leadoo, a leading web conversion platform.
Founded in 2012, SALESmanago delivers feature-rich solutions that fuel digital growth for its client base spanning over 2,000 mid-size businesses across Europe – including iSpot, 4F, and Victoria’s Secret.
Leadoo is a leading web conversion platform that helps businesses unlock website potential by identifying, engaging, and converting visitors to customers. Serving approximately 1,000 customers globally, Leadoo is recognised for its technology and service excellence, earning a 4.7/5.0 rating on G2 and accolades as a ‘Leader’ and ‘Easiest to Do Business With’ in the Conversational Marketing category.
By integrating Leadoo’s innovative conversion technology, SALESmanago will enhance its offering, providing a comprehensive growth framework and starter kit for e-commerce clients. With its ability to power over 158 billion customer transactions monthly, SALESmanago will be better positioned to drive customer acquisition, engagement, and retention for thousands of businesses across Europe.
With Leadoo’s strong presence in Northern Europe and the UK and SALESmanago’s dominance in Central, Eastern and Southern Europe, the new partnership propels SALESmanago’s vision of becoming a leader in Europe’s marketing technology landscape.
Brian Plackis-Cheng, CEO at SALESmanago commented on the transaction, “This strategic move consolidates Europe’s marketing automation sector with a formidable combination of Leadoo’s leading web conversion platform and SALESmanago’s customer engagement platform. It accelerates our mission to provide a comprehensive, yet simple, mid-market CEP, and is a significant step on our journey to becoming Europe’s number one.”
Fredrik Rönnlund, CEO of Leadoo, added, “Joining forces with SALESmanago represents an exceptional opportunity for both companies to grow and better serve our shared customer base. We are confident that this partnership will help both companies’ current and future customers drive more results from their marketing.”
John Messamore, Partner at SilverTree Equity, commented: “The combination of SALESmanago and Leadoo brings together two market leading GenAI-enabled platforms, unlocks bundling and cross-selling opportunities for both businesses and offers customers and the market a more compelling platform to support digital commerce.”
Ravi Sharma, Partner from Perwyn, added: “This investment underscores our confidence in the SALESmanago ambition to become Europe’s leading CEP and represents the first of other strategic alliances planned over the coming months. The value added by Translink as a strategic sounding board and advisor with strong sector and regional relationships was a key element in this process.”
With its global reach and local expertise, Translink Corporate Finance is assisting SALESmanago in identifying opportunities across multiple geographical markets while providing comprehensive support throughout the process.
Greg Blazewicz, founder and board member of SALESmanago, shared his thoughts on the collaboration, “Translink greatly contributed to our first M&A deal by facilitating the transaction with Leadoo. Their professional approach at every stage of the process – from market research and creating a shortlist to providing support during the closing – was invaluable. This marks the beginning of our M&A journey, and we look forward to working with Translink on future deals.”
Fredrik Ullberg, Partner at Translink Corporate Finance Sweden said, “We appreciate the opportunity to have acted as financial advisor to Perwyn and SilverTree Equity in connection with their portfolio company SALESmanago’s first acquisition in the Nordics. We look forward to following Leadoo’s development together with SALESmanago and seeing more opportunities ahead in the Nordic technology and software space.”
Ruben Moring, Partner at Translink Corporate Finance Finland added, “Another cross-border deal carried out with great teamwork across the Translink offices. This transaction is the result of a strong partnership and cooperation with our Swedish office, combined with a clear scope for analysing the Nordic market and identifying targets with a strategic fit for our client.”
Contact our Team Members advising in this transaction:
Translink Corporate Finance is a world leader in cross-border mid-market M&A advisory services, specialising in transactions ranging from €10M to €250M. Established in 1972, with over five decades of experience, we get the deal done. We are a trusted global group with over 400 experts worldwide, and a proven track record with long-standing clients and deep sector specific knowledge. At Translink Corporate Finance, we are easy to approach, and our core ethos revolves around the pursuit of sustainable value creation for our clients – whose best interests always come first.
Translink Corporate Finance in Sweden is a M&A advisor working with national and cross-border transactions. The company’s success in this segment is based on a wide industrial network and the fact that many of the team members have backgrounds as executives in Swedish industrials.
Translink Corporate Finance Finland, based in Helsinki, is one of the leading boutique investment banks in Finland. Since its foundation more than 20 years ago, its partners have completed more than 150 successful M&A transactions in different industries working closely together with business partners and industry players, both locally and internationally. In addition, Translink Finland is a Certified Adviser on NASDAQ OMX First North.
Located in one of Central and Eastern Europe’s fastest growing financial centres, Warsaw, Holon-Translink has spent 25 years using its thorough and deep knowledge of local realities to ensure our clients’ success. Given the region’s tremendous business potential, we have spent the past two decades positioning ourselves as a leader in buy and sell side transactions.
With extensive experience in the manufacturing, food processing, retail, healthcare, ITC, logistics, and speciality services sectors, our senior team has built a strong brand and lasting business relationships by managing dozens of SME mandates. Our location also makes us an excellent base for building market presence in other Central and Southern European markets. As such we also assist clients looking to enter those markets through our affiliated local associates in M&A projects in Baltic Republics, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Croatia and Slovenia.
TRANSLINK INTERNATIONAL AG
