December 31, 2020
The Channel Company, premier provider of news, insights, events and marketing services for the technology channel announces the acquisition of Audienz, a leading B2B consulting and marketing services agency focused on enabling the largest cloud services provider brands to differentiate their products and grow revenue. The acquisition will provide an unmatched portfolio of expanded services focused on driving client outcomes from increased brand awareness to revenue growth. Translink acted as advisor to the buyer.
Audienz is known in the cloud services industry as a premium agency that has achieved its rapid growth by meeting the market need for services that connect strategic consulting with creative execution. The Channel Company is known as the leader in the technology channel space, offering a breadth and depth of products and services, from its CRN media entity to industry events to marketing and research services. Together the unified company offers an unmatched end-to-end ecosystem to enable its clients to build brand awareness and grow revenue through every channel, including direct to customer.
This acquisition is part of The Channel Company’s vision for expansion to build out its portfolio of services offerings. With a focus on helping companies bridge strategy and creative to build marketing and sales programs that are uniquely effective at achieving business goals, Audienz adds a distinctive element to The Channel Company’s portfolio that complements its media, events, insights, and marketing services.
With the focus on customer experience, value creation, and a strong employee-driven culture, The Channel Company and Audienz share the same core values and client success mindset that have made each of these two companies successful. Combined, The Channel Company will provide a richer value proposition to customers and become a much stronger competitor in the market to drive its growth.
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Dinan & Company, LLC is the partner firm of Translink Corporate Finance in the United States. It is a leading diversified financial services company with over 32 years of advisory and merchant banking experience dedicated to middle-market transactions.